To honor women in racing, Virgin Bet will be hosting its first Women’s Day event.

Virgin Bet is hosting its first Women’s Day event, which will honor and support women in racing while promoting inclusivity.

The social event will take place at the Virgin Bet Raceday on March 9 at Ayr Racecourse, allowing the operator to extensively promote its message. The Women’s Day event is notably a part of the gambling company’s A Good Bet initiative, showcasing the operator’s commitment to promoting inclusivity.

Virgin Bet’s latest event will focus on promoting women in the racing industry. As part of this initiative, the company will offer special experiences to players, including the chance for female attendees to select the Best Turned Out Award prior to each race and present the trophies to the winners.

Also, Virgin Bet will partner with WalkSafe, a mobile application created to assist women in feeling secure while walking by themselves. Additionally, the company will contribute to Ayrshire Cancer Support, which is the chosen charity of Ayr Racecourse.

Virgin Bet is looking to honor those who have not been recognized.

Besides other promotions, Virgin Bet has partnered up with host Natalie Pike to lead the Women’s Day festivities. Pike expressed her enthusiasm to be involved in the project and aims to motivate “the future group of amazing women in the horse racing industry.”

This event is essential in promoting inclusivity and safety for women at sporting events, highlighting the exceptional individuals who contribute to the sport. Sport is a universal activity that benefits everyone.

Natalie Pike

Ric Leask, the marketing director at Virgin Bet, shared his thoughts on the initiative, expressing a desire to promote and assist women in the horse racing industry. Leask acknowledges that these women are often overlooked and underappreciated.

In summary, Leask stated that Virgin Bet’s “A Good Bet” brand campaign aims to increase accessibility to sports and showcase excellence, regardless of the individual. This initiative successfully achieves these goals.